An intentional wholesaler focuses on high leverage activities at the expense of everything else. The average wholesaler spends most of their time “doing” and “reacting”. Whether intentional or not, they prioritize activity over results.
It’s easy to do urgent and significant tasks like showing up for meetings or responding to an advisor regarding a sale. But if you want to go next level, you must CORRECTLY identify and execute on the activities (pillars) that have the biggest impact on your business. The ones that have no immediate consequence (and are easy to procrastinate or fall short on), but huge long term consequences.
Your pillars become the focal point of your weekly business plan and trump everything else. I refer to your weekly pillars as an “intentional strategy” because when identified correctly they align what you want to accomplish with what you “actually” do.
When you execute on your weekly pillars, you will have what I refer to as “The Friday Night Feeling”. This is the feeling on Friday night, that you know beyond a shadow of a doubt, because you executed on your pillars, your business is moving in the right direction. This is the opposite of the emotional judgement of your business based on potentially misleading lag indicators.
2 examples of pillars that you might implement (scheduling, crafting effective messages) will be discussed in upcoming posts in this series.
If you decide to use the pillar system this will drive your daily plan. Regardless, the key to an intentional daily plan is to dedicate time the night or morning prior to prioritize your day and then stick with your plan regardless of how you “feel” throughout the day. This is not new advice, but is this really what you do or do you spend most of your day reacting to internal and external stimuli that send you off course?