| Humans are creatures of habit and an honest look at ourselves shows we do most things habitually or in reaction to outside stimuli. As a wholesaler, this is costing you money! Running an intentional business is the opposite of being reactive, doing things habitually or winging it. It prioritizes strategy and results over activity. Once you learn the basics, running an intentional business becomes a mindset in which you do things deliberately, for a pre-determined reason…or you don’t do them. Wholesalers who run an intentional business benefit from a simplicity and clarity that few professionals experience. It is the planning, precision and clarity of a special forces mission vs throwing all your grenades from behind a wall. Once you begin to start running an intentional business it will be scary to think how much money has been left on the table. However, it is also exciting to think about how much your business can grow with this simple shift in mindset. In the coming weeks I will be describing the components of an intentional wholesaling business, including: Intentional Goal Setting: Setting goals that are aligned with a realistic week to week strategy to achieve them, instead of just adding 20% to last year’s numbers. Intentional Monitoring: Tracking the appropriate lead and lag indicators that give you an objective assessment of your business, instead of just total gross sales. Intentional Scheduling: Intentional scheduling means you take the time prior to contacting advisors to rank the value of seeing them. The result is a list where an advisor is #1, #12 or #30 based on real data and circumstances instead of who you “feel” you should call on. Intentional Meetings: Intentional meetings have a pre-determined agenda and goal. They are designed in way so that you know whether you achieved your goal or not. They replace “fishing expeditions” and “good conversations”. Intentional Strategy: Your days and weeks are structured based on a pre-determined set of priorities in a way to maximize results and the mental energy needed to achieve them. Intentional Messaging: Understanding that attention is today’s business currency, your emails are designed to get responses and your meetings and talks are no longer “good”, but effective. The willingness to learn how to do this and sharpen the axe pays off in huge ways.. There is now an audio series on running an intentional business available at PGwholesaling.com |
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