| Does the fact that advisors get hundreds of emails a week (or day) make it harder to get a response? Yes, but that’s not why they don’t respond.If they aren’t responding, either. 1) You don’t have anything they value – that is, anything they are willing to trade their time for OR 2) You can’t articulate that you have something of value QUICKLY.. like in a subject line or single sentence (listen to my writing emails audio for help). I’ll prove it – if you sent the following email to the busiest advisor in the world do you think they would respond? Subject: I have a referral for you – Kraig Stevens My friend Kraig recently sold his business and netted a just under 7 million dollars… He’d like to speak with someone about investing his windfall. Would you be open to speaking with him? Unfortunately you don’t have have many friends like Kraig, but the point is that no matter how many emails they get, if what you’re offering is valuable, they’ll respond. |
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